Kong (HUI, Siu Kong) has been a creative for years in the fields of graphic communication and advertising in Hong Kong, working in major design and multi-national advertising agencies. Kong is the Director of Kongnection & Art now and providing calligraphy and lettering art, and graphic design services to clients.
Kong honed his creative flair, graphic design, calligraphy and lettering skills in Hong Kong Polytechnic Swire School of Design. In PolyDesign he learnt from the famous western calligrapher Mr Derick Pao and started his journey of western calligraphy and lettering.  
Kong has exhibited his calligraphy pieces in various exhibitions in recent years, including the annual joint exhibitions by Alpha Beta Club — the Hong Kong Society of Western Calligraphic Art since 2005; annual exhibitions by Just Space including ‘Peace Reigns over The Land’, ‘Where Wind and Water Goes’, ‘Out of Touch’, and ‘Left Against Right’ since 2016; 'LOST' exhibition (2020) in Artland Gallery, ‘Walking Alone’ (2017) Solo Exhibition in QingZuo Restaurant, ‘The Eslite Spectrum Western Calligraphy Exhibition’ (2017), ‘kong@sense99’ Exhibition (2016), and ‘Home Town’ Calligraffiti Exhibition (2016).  
Apart from providing calligraphy and lettering services for commission, Kong started teaching in 2015. He has hosted calligraphy courses for Alpha Beta Club, Chinese Foundation Secondary School, and Write The Future; guest lectures for PolyU design students and workshop for Cartier Hong Kong staff. He is now holding regular calligraphy courses and workshops for St. James’ Settlement, Zacca Dream, and Montblanc. Kong also gives private lessons for individuals and organisations.
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